In The Room with Liz Meyerdirk
In this week’s episode of The Room, we welcome Liz Meyerdirk, CEO of The Pill Club, a women’s telehealth platform that simplifies and personalizes the experience of prescribing and delivering birth control. Prior to joining The Pill Club Team, Liz was a founding member of the Uber Eats team, leading strategy and global business development for six years. As The Pill Club hit a $100 million run rate, Liz joined as chief executive officer, now leading the team into an exciting product line launch that we have the exclusive on!
We talk knowing when to launch a new product line, transitioning CEOs in a growth-stage startup, and the future of women’s health care. Let’s open the door.
Key Takeaway 1: Knowing when to launch a new product line
When it comes to launching a new product line, Liz advises that it always has to start with what the customers want, which means really listening and prioritizing their needs. Then, it’s up to you to find the unique position to address the said need. Lastly, the product line must make financial sense. These three criteria give a good sense into when it’s the right time to launch a new product line.
The Room is excited to exclusively announce The Pill Club’s first non-contraceptive product line, in dermatology! After having many conversations with their customers, medical team, and patient care team, The Pill Club was able to find that 40% of women take hormonal birth control in order to manage their skin and acne treatment. With their access to great medical care plus a robust supply chain, this product launch aligns with Liz’s three checks listed above. While this launch is starting as a pilot in California, it will allow the team to understand how they can best serve their customers in skincare today to build for tomorrow. Check out a sneak preview of the product below!
Key Takeaway 2: Transitioning CEOs in growth-stage startup
In the founder journey, change is the only constant. Sometimes these changes require a different set of skills to help continue your company’s path for high growth. Late last year, The Pill Club faced this inflection point and found itself bringing on today’s guest as their new CEO. Much like in the case of Ajay Kori, founder of Urban Stems, The Pill Club team knew their strengths, and their weaknesses, and was able to put ego aside to bring on the right leader for its stage. Enter, Liz Meyerdirk.
Key Takeaway 3: The future of women’s health care
The core ethos of The Pill Club is that from start to end, customers feel cared for and loved. Undergoing complications with her third pregnancy, Liz was inspired by her own experience to focus on how important personal connections are in the healthcare system. The Pill Club aims to facilitate this genuine care, digital-native, empowering women and their bodies while also making essential healthcare more accessible.
Thank you so much for joining us in The Room. If you have questions for Liz herself, or just want to learn more about The Pill Club, join us today at 5 pm PST in Clubhouse for an episode talk back alongside Liz, Frederique Dame and Carle Stenmark. And, be sure t tune in next week for our Season 2 finale.
