In the Room Podcast with Adam Turner, CEO of Postscript
On this week’s episode of The Room Podcast, we are thrilled to sit down with Adam Turner, the CEO of Postscript, the company revolutionizing the e-commerce industry. Postscript provides the ultimate SMS marketing tools to help companies build strong customer relationships across the entire buying experience and unlock more sales.
Despite being exposed to entrepreneurship at a young age through his Dad and brother, Adam’s journey to becoming a founder was not straightforward. Early on, Adam gravitated towards becoming a fighter pilot and attended the Air Force Academy for a year. After a year, he transferred to USC and studied quantum mechanics because he was attracted to the difficulty of the subject. When he started to find his studies less fulfilling, he began to look for internships and landed a job at Bitium, a SaaS company that provides single sign-on and identity management. This experience sparked Adam’s interest in entrepreneurship as he became addicted to the fast paced learning and problem-solving nature of startups.
Adam then went on to co-found Wiblits, a consumer gaming company, with his brother, and later worked at StackCommerce, where he gained his first exposure to the e-commerce space. During Adam’s time at Stack, he observed that email marketing performance was declining and had a crucial insight that SMS marketing could be the next major communication channel. This idea led to the inception of Postscript.
In today’s episode, we discuss three key themes: the importance of building strong customer relationships and engaging with customers through personalized messaging, how Postscript is helping businesses maximize their ROI and drive revenue growth, and the future of direct-to-consumer e-commerce space.
Let’s open the door.
Theme 1: The importance of building strong customer relationships and engaging with customers through personalized messaging
Adam offers valuable insights on how to navigate competition and differentiation in the competitive e-commerce enablement space. Adam reveals that for Postscript “talking with customers and doing whatever it takes to serve those customers” allows them to compete against larger SMS companies and see “win rates doubling.” His advice is to “make sure that you talk with your customers more than they’re talking with their customers.” This can help your company gain a competitive edge and differentiate itself from the incumbents.
Postscript’s success is a great example of how focusing on customer relationships and personalized messaging can yield great results. If you are a founder in a competitive space, it may be essential to prioritize customer relations and personalized engagement to stay ahead of the competition.
Theme 2: How Postscript is helping businesses maximize their ROI and drive revenue growth
Adam elaborates on how Postscript is helping businesses maximize their ROI and drive revenue growth through a focus on efficiency. He reveals that “every single conversation that I’m having with customers today is about efficiency. What that means is gross margin, contribution margin, EBITDA. For us, our mission is to make SMS the number one revenue channel and so also how we’re thinking about that is how do we make that revenue super profitable and super ROI positive for these brands.” To do this, Adam is aware that “SMS is a pretty big line item” for Postscript’s customers so Postscript is focusing on coming up with “products that boost our revenues at high margins for them.”
Through his approach, Adam demonstrates the importance of creating solutions to meet the needs of his customers, emphasizing the potential for mutual growth and success between Postscript and their clients.
Theme 3: The future of direct-to-consumer e-commerce space
Finally, Adam discusses the future of the direct-to-consumer e-commerce space and reveals that “the name of the game is efficiency.” He believes that AI will play a crucial role in achieving this efficiency improvement. “One of my best engineers tells me that she usually would write a script and it would take 5 minutes to write, and she uses ChatGPT and takes one minute to write. That’s a 5X improvement in her productivity. Obviously that doesn’t happen all throughout the day, but if that’s my best engineer then that might be like a 20 minute script for someone else and you’re getting a 20x improvement. I think that change is actually on the same level as the Internet or the Industrial Revolution.” While there are no doubt going to be impressive AI products, Adam believes that AI will be the most disruptive internally and “in a year from now, it’s going to be required that everybody as this is a skill set.”
We cannot wait and see how Postscript continues to innovate and dominate the SMS marketing space.
Thank you for tuning in to this episode of The Room Podcast! We hope you enjoyed learning about Adam’s inspirational journey in founding Postscript.
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